Music Business Consultancy
1-on-1 strategy meeting sessions with music industry experts.
Custom strategies with our knowledge tailored for your goals.
Valuable information, release strategies and proven best practice music business advice.
Because its not just about the sound. Its about the soul.
Adrian Lloyd
Adrian Lloyd
Satellite 13 Music Business Consultant
BASE LOCATION: Perth, Western Australia
Adrian Lloyd is a music and media entrepreneur with over 30 years' experience and a long standing passion for A&R, artist management, music production and artist development. Adrian has always focused on how he can help artists, writers and producers create tangible outcomes from their art. Adrian took his love of the music business and coupled it with an entrepreneurial mindset to create this international multi-platform music company. 

Adrian has extensive experience in record label operations, music publishing, A&R, and artist management. He also has in depth knowledge and experience in advertising agency operations, media planning and strategy, business management,  advertising, marketing, and brand development.

Adrian drives the core values of the Satellite 13 across all of our teams worldwide. His obsession with creating a seamless experience and value proposition for musicians is his driving force.
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Michelle Bakker
Michelle Bakker
Satellite 13 Music Business Consultant
BASE LOCATION: Auckland, New Zealand
Michelle is an International Artist Manager, a fully qualifed Life / Purpose Coach and a Yoga / Meditation Teacher, who recognises and grows talent. Passionate and purpose driven, she has built a 20-year career working with the world’s finest music producers, record companies and musicians. She has helped shape the successful careers of young bands and experienced artists alike. Michelle’s skills range from managing the rigours of touring the United States, to negotiating recording contracts or brand sponsorships. Michelle successfully negotiated and signed a six figure recording contract with Columbia Records in New York, for New Zealand band, No Wyld. She has also generated hundreds of thousands of dollars in licensing and brand partnerships with Nike, Apple, Bose and EA Games. Michelle was also the personal manager to Jaz Coleman - lead singer of London band, Killing Joke, 1995 - 2005.

Michelle has co-ordinated recording sessions for both the London Symphony Orchestra and the Prague Symphony Orchestra. At the beginning of her career, Michelle was the Client Service Director at The Record Plant in Los Angeles. Talent  she has worked with included Prince, Nine-Inch Nails, Julio Iglesias, Marilyn Mason, and Barbara Streisand. Her expertise spans artist management, deal negotiation, brand sponsorships, brand partnerships, online marketing. online community building, social media management, event management, positioning, marketing, International business, music licensing, team building and project management.
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Andrew Phillips
Andrew Phillips
Satellite 13 Music Business Consultant
BASE LOCATION: London, United Kingdom
A highly respected content manager, editor, producer, and presenter creating award winning content that engages audiences around the world, Andrew has helped artists, personalities, brands and platforms, across 400 radio stations, over 200 podcasts, 6 television channels and 100's of apps. Personally produced over 1200 live major broadcasting events for more than 150 personalities and 400 music acts.

A passionate music man who has influenced radio hits and developed bespoke music content, playlists, interviews, and sessions with music acts around the world on various platforms including: Coldplay, Disclosure, Bipolar Sunshine, Kings of Leon, Raye, Rudimental, Sheppard, Paul Kelly, Muse, U2, REM, Foo Fighters, Gavin James, John Butler Trio, Birds of Tokyo, Jack Savoretti, Elbow, Radiohead, Oasis, Blur. The Verve, Snow Patrol, Take That, George Michael, Sir Elton John,  Queens of The Stone Age, Sir Paul McCartney, Wretch 32, Maverick Sabre and many, many more.

Andrew helped with defining content moments in the careers of, Ricky Gervais, Karl Pilkington, Stephen Merchant, Zane Lowe (Apple music), Russell Brand, Christian O’Connell, Laurene Laverne, Byron Cooke, Dermot O’Leary, Jimmy Carr, Zoe Ball, Simon Pegg, Nick Frost, Suggs, and many more international acts. The key is creating compelling content that users can’t live without. Andrew specialises in finding that content and the talent that can do that.
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Brandon Friesen
Brandon Friesen
Satellite 13 Music Business Consultant

Brandon is a Multi Juno Award Winning, Grammy nominated Record Producer, Mixer, Songwriter, TV & Film Producer, Label Owner, Entrepreneur and Artist Manager based in Los Angeles, California.

Recently Brandon has produced, co-written and / or mixed: The Kooks, Papa Roach, Hugh Harris, Halestorm, Killboy, From Ashes To New, The Hu, Star Wars “The Last Jedi”,  Sum 41,  Re3ab, The Calling, Motley Crue, The Marmozets, Citizen Cope, Toots and the Maytals, Arko (Bollywood), The Jeff Healey Band (featuring George Harrison and Jeff Lynne), Gin Wigmore, The Wrecks, Billy Ray Cyrus, Black River Delta and more.

Brandon founded Arbor Records in 1999, (which was named one of the most influential record labels in Canada by Applaud Magazine), He founded Studio 11 in 1999 which was awarded Recording Studio of the Year by the WCMA’s twice, he also created Arbor Television Inc in 2004 which produced several highly acclaimed TV series, and in 2012 he Co-Founded Blue Cadillac Music with Billy Ray Cyrus.

Brandon has won numerous awards and received multiple Gold Records spanning a career over 3 decades in the music business. In December 2019 Brandon was the first foreigner to receive the highest and most prestigious honour in Mongolia “The Order of Chengiss Khaan (Gengis Khan)” for his involvement in managing Mongolian rock sensation The Hu to Global recognition.

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Music Consultancy
Whether you are in a band or going solo. Writing songs or making sync music. We have years of experience in identifying great songs that have the potential to connect with fans.
Artist Identity
Who are you? What is your message? What are you wanting to say? We can help you to identify your unique offering and find the audience that’s relates to your music.
Social Media
What is the right social media platform for you or your brand? How do you make the right content? How much content should you make? We are here to help with a strategy to make your social media work.
Content Strategies
Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals. Let us help you find your content strategy.
Brand Sponsorship Strategy assistance
We can advise on securing lucrative brand sponsorships and endorsement deals across a wide variety of media and other channels.
Deal Negotiation Assistance
Navigating music business deals can be complicated. We can assist you with all preliminary discussions and negotiations.

Music Business Consultancy Enquiry

Satellite 13 Music Business Advisory service is designed to help you navigate your way through this very specialised industry. Satellite 13 advisory team is fully experienced in all facets of the music industry and can help guide you through this landscape.

Our advisors deliver real industry solutions that are designed to help you increase your fan base and help you to reach more of the right music industry experts in your music journey.

Our advisors can help connect you to radio plugging, online music blogs, playlist pitching and industry publications, all designed to ensure your music gets to the right people. Our internal and external digital marketing teams are also experts in the latest technologies.

We can help design campaign strategies that are suited to all releases and budgets. We also have expertise in release strategy, international touring and digital marketing across Facebook, Instagram, Youtube, Spotify and the Google network.

We are a team of industry professionals and our consulting services help you to navigate all aspects of the music business.

We deal with release strategies, marketing plans, PR, viral activations, positioning and branding strategies, touring and logistics. We also deliver consulting services in the areas of contract negotiations and advice on how to navigate all aspects of the music business. 

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