Senior Management Team

Adrian LloydManaging Director, Founder & CEO (Head Office Australia)

Adrian Lloyd is a music and media entrepreneur with over 30 years' experience and a long standing passion for A&R, artist management, music production and artist development. Adrian has always focused on how he can help artists, writers and producers create tangible outcomes from their art. Adrian took his love of the music business and coupled it with an entrepreneurial mindset to create this international multi-platform music company. 

Adrian has experience in record label operations, music publishing, A&R, and artist management. He also has in depth knowledge and experience in advertising agency operations, media planning, business management, advertising, marketing, and brand development.

Adrian drives the core values of the Satellite 13 across all of our teams worldwide. His obsession with creating a seamless experience and value proposition for musicians is his driving force. 

Michelle BakkerArtist Manager / Music Consultant (Auckland New Zealand)

Michelle is an International Artist Manager, a fully qualifed Life / Purpose Coach and a Yoga / Meditation Teacher, who recognises and grows talent. Passionate and purpose driven, she has built a 20-year career working with the world’s finest music producers, record companies and musicians. She has helped shape the successful careers of young bands and experienced artists alike. Michelle’s skills range from managing the rigours of touring the United States, to negotiating recording contracts or brand sponsorships. Michelle successfully negotiated and signed a six figure recording contract with Columbia Records in New York, for New Zealand band, No Wyld. She has also generated hundreds of thousands of dollars in licensing and brand partnerships with Nike, Apple, Bose and EA Games. Michelle was also the personal manager to Jaz Coleman - lead singer of London band, Killing Joke, 1995 - 2005.

Michelle has co-ordinated recording sessions for both the London Symphony Orchestra and the Prague Symphony Orchestra. At the beginning of her career, Michelle was the Client Service Director at The Record Plant in Los Angeles. Talent  she has worked with included Prince, Nine-Inch Nails, Julio Iglesias, Marilyn Mason, and Barbara Streisand. Her expertise spans artist management, deal negotiation, brand sponsorships, brand partnerships, online marketing. online community building, social media management, event management, positioning, marketing, International business, music licensing, team building and project management.

Brandon FriesenArtist Manager / Record Producer (Los Angeles USA)

Brandon is a Multi Juno Award Winning, Grammy nominated Record Producer, Mixer, Songwriter, TV & Film Producer, Label Owner, Hospitality, Software Entrepreneur and Artist Manager based in Los Angeles, California.

Recently Brandon has produced, co-wrote and or mixed: The Kooks, Papa Roach, Hugh Harris, Halestorm, Killboy, From Ashes To New, The Hu, Star Wars “The Last Jedi”,  Sum 41,  Re3ab, The Calling, Motley Crue, The Marmozets, Citizen Cope, Toots and the Maytals, Arko (Bollywood), The Jeff Healey Band (featuring George Harrison and Jeff Lynne), Gin Wigmore, The Wrecks, Billy Ray Cyrus, Black River Delta and more.  

Brandon is published by Primary Wave, Urband / Lazar and Kobalt.  He founded Arbor Records in 1999, (which was named one of the most influential record labels in Canada by Applaud Magazine), He founded Studio 11 in 1999 which was awarded Recording Studio of the Year by the WCMA’s twice, he created Arbor Television Inc in 2004 which produced several highly acclaimed TV series, he Co-Founded Blue Cadillac Music with Billy Ray Cyrus in 2012 and The Pride Management in 2016.  He’s also created companies spanning several industries including Recording Studios, Management, Tech, Hospitality, Animation, TV and Film, Concert Production / Promotion, Marketing, Wine & Spirits and Crypto. He’s won numerous awards and received several Gold Records spanning over 3 decades and in December 2019 he was the first foreigner to receive the highest and most prestigious honor in Mongolia “The Order of Chengiss Khaan (Gengis Khan)” for his involvement in managing Mongolian rock sensation The Hu to Global recognition.  


Andrew PhillipsContent Manager, Editor, Producer, Music Consultant (London UK)

A highly respected content manager, editor, producer, and presenter creating award winning content that engages audiences around the world, Andrew has helped artists, personalities, brands and platforms, across 400 radio stations, over 200 podcasts, 6 television channels and 100's of apps. Personally produced over 1200 live major broadcasting events for more than 150 personalities and 400 music acts.

A passionate music man who has influenced radio hits and developed bespoke music content, playlists, interviews, and sessions with music acts around the world on various platforms including: Coldplay, Disclosure, Bipolar Sunshine, Kings of Leon, Raye, Rudimental, Sheppard, Paul Kelly, Muse, U2, REM, Foo Fighters, Gavin James, John Butler Trio, Birds of Tokyo, Jack Savoretti, Elbow, Radiohead, Oasis, Blur. The Verve, Snow Patrol, Take That, George Michael, Sir Elton John,  Queens of The Stone Age, Sir Paul McCartney, Wretch 32, Maverick Sabre and many, many more.

Andrew helped with defining content moments in the careers of, Ricky Gervais, Karl Pilkington, Stephen Merchant, Zane Lowe (Apple music), Russell Brand, Christian O’Connell, Laurene Laverne, Byron Cooke, Dermot O’Leary, Jimmy Carr, Zoe Ball, Simon Pegg, Nick Frost, Suggs, and many more international acts. The key is creating compelling content that users can’t live without. Andrew specialises in finding that content and the talent that can do that.

Javier DiazHead of International Touring (Head Office Australia)

Javier Diaz has been involved in every aspect of the Australian music industry for over 20 years. He first created his own touring company in 2004 after noticing a substantial gap in touring acts reaching the West Coast of Australia. From very humble beginnings working in street marketing, he moved through to artist management and then advanced to international touring. During his career he has worked on countless international tours.

Javier has vast experience dealing with major international acts and also helping countless up and coming artists find their way onto stages across the country. Touring acts like Common and Talib Kweli, Toni Braxton, TY Dolla $ign , Redman and Method Man, De La Soul, Hip Hop kings from House Of Pain, Immortal Technique, Jedi Mind Tricks, Atmosphere and Evidence, Brother Ali and Sean Price, members of Wu-Tang Clan, and Eminem’s right hand man Obie Trice. He has also toured Rock Stars like Steven Adler from Guns and Roses, RnB royalty Ginuwine, Keith Sweat, Blackstreet, plus super producer and Michael Jackson collaborator Teddy Riley.

Many joint ventures and relationships over the years have led to Javier working at all major music festivals that toured Australia, like Summadayze, Good Vibrations, The Big Day Out, Future Music Festival, Southbound, Laneway Festival, Global Gathering, Stereosonic, Parklife, Origin, Creamfields and Good life. Javier now brings his vast knowledge and networking assets to Satellite 13 Entertainment Group international touring division.

Jacobs JJ RobinsonArtist Manager / A&R Manager (Atlanta USA)

As a kid in the children’s choir at his local church, Jacobs used to sing a song he doesn't quite remember the name of, but a few lines from it always stuck with him, ‘I might as well think big, why should any thought be small?’ This may explain why Jacobs - signer, songwriter, producer, and recording engineer - creates and thinks the way he does as an adult.

After being signed to a major label at 16, Jacobs began learning the business side of things, from marketing to project management and project budgeting. He then moved on to learn the more creative aspects, from filling out production, to songwriting. To some magnitude, Jacobs passion for music has led to his presences in the recording rooms with some of today’s emerging and popular recording artists, including 21 Savage, J. Cole, Migo’s (Quavo), Isiah Rashard, Jai’Len Josey, Nevaeh Jolie, and 21 Harold - just to name a few.

When it comes to music, Jacobs ear isn’t segregated.  If it’s unique and hasn’t been done before, he’s going to try to figure out how to package it and pitch it to the masses using all of his experience. From studio work, song selection / creation, strategic planning - all the way to social media management. When it comes to the type of artist Jacobs idealizes, they are unicorns- those who are beyond passionate about their craft, those who dare to be different, and want to go down in history as Iconic.


Executive Production Team

David J. HolmanMulti-Platinum Producer, Engineer, Composer (Los Angeles USA)

David J. Holman is a Gold & Multi-Platinum record producer and mixing engineer whose credits include No Doubt's smash hit Tragic Kingdom and Bush's Sixteen Stone.  Other highlights from his discography include Unwritten Law, Adema, Olivia Newton-John, Grease and Everclear. Despite his major label pedigree, David has always been "indie friendly" and he typically works with several up-and-coming artists every year. David's private studio boasts the best of both analog and digital technologies, and features a massive vintage analog outboard collection and large format analog console to complement a state-of-the-art Pro Tools HD system.

David has been in the music business for more than forty years. Albums that he has recorded, mixed and produced have sold more than 100 million copies worldwide. The studio he owns and operates, Cactus Studio, is well recognized as one of the top mixing studios in the business. He recorded and mixed the music for both the Grease and Xanadu films as well as Olivia’s Greatest Hits.

David went on to design and build Cactus Studio, where he has worked on countless
albums, most notably No Doubt’s Tragic Kingdom and Bush’s The Science of Things.
Other artists that list David as a credit include Simple Plan, Smile Empty Soul, Third Eye
Blind, Dishwalla, Cold and Adema, to name just a few.

Michelan Francis, AKA Prod. MickeyProducer, Engineer, Composer (Perth Western Australia)

Michelan Francis, otherwise known as "Prod. Mickey" is an Australian producer whose journey begun at the early age of 8 years old where he started his training as a classical pianist. As he approached his teenager years Michelan discovered the widely known production software, FL Studio. Despite initially producing EDM and dance music Mickey started to drift towards the rap and hip hop scene that he had grown up listening to. 
After 10 years of development Mickey went on to create a YouTube channel in 2019. Within the first year Prod. Mickey achieved over 7,000 subscribers building an active fanbase of artists, producers and songwriters. His versatility as a multi-genre composer and producer has taken the scene by storm leaving listeners waiting for his digital signature, "I love you Mickey."

Andrew WrightProducer, Engineer, Composer (Perth Western Australia)

Composer, producer, engineer Andrew Wright is a music industry veteran with hundreds of productions to his name, a forward thinking record producer with an incredible ear for hits.
Andrew Wright is a music industry professional with many years of experience as a full time music producer. Andrew has worked with EMI Records, Studio 52 and Sound Byte studios. He has worked with many successful and acts and is known for his ability to interpret the needs of every artist he has worked with to date. He has won The WAM Song of the Year "Urban Song Division", and he also won the WAM Song Of The Year "Indigenous Winner Song Division" too. He has worked with many independent labels and their artists and has always managed to bring the best out of each individual artist.
Andrew is a multi-instrumentalist Producer/Engineer/ Composer. He has an in depth understanding of technology and production techniques plus a very keen ear for hits, Andrew brings his experience for all things musical to Satellite 13 Entertainment Group.

Rob Curti, AKA Swede of 808 MafiaRIAA Platinum Producer, Composer, Multi Instrumentalist (Stockholm Sweden)

Rob Curti, AKA Swede of 808 Mafia, is an RIAA Platinum Producer who has produced for Hip-Hop giants such as Lil Wayne, Dj Khaled, Meek Mill, Gucci Mane and more. He’s also worked with Latin stars such as Dalex, Farruko and J Quiles. Swede currently resides in Miami and has also worked with major Russian artists such as Sergey Lazarev, Swede co-wrote & produced ”Storm” off the bestselling Gold Certified album ”Lazarev.” and Vlad Topalov, producing the single ”parallel’naya”.   

Lil Wayne’s  ”Russian Roulette” feat. Benny The Butcher and Conway The Machine from the album ”Funeral”. #1 Billboard 200, #1 Billboard HipHop albums. A song which is also included in Lil Wayne’s EP ”Weezy Flow”.Meek Mill ”Uptown II” featuring Farruko from the movie ”Bad Boys For Life” from the album ”Bad Boys For Life Soundtrack”. #3 Billboard Soundtracks. Dj Khaled ”Won’t Take My Soul” feat. Nas and CeeLo Green  from the Album ”Father Of Asahd” which is Certified Platinum in the USA, Gold in Canada, Gold in Brazil. #2 Billboard 200, #1 Billboard Hip Hop Albums, #1 Billboard Canada. Gucci Mane ”This The Night” from the Album: ”Evil Genius” #3 Billboard Hip Hop albums, #5 Billboard 200. Swede has also written and produced music for commercials like the Jeep 4x4 commercial featuring NBA star Paul George. Produced music for television like The Golden Globes nominated television show ”Kidding” featuring Jim Carey and for Films such as the movie ”Bad Boys For Life”. 

Marketing & Technology Team

Henry KwanChief Technology Officer (Head Office Australia)

Henry is one of Australia's leading computer systems architects and programmers. He’s the technical brains that drives the functionality of our online systems, our corporate website including the software and business systems that underpin our global network. His favourite expression is "can do" because he usually can. Henry is also our resident trouble-shooter when technical problems arise within our offices.

Henry is proficient at virtually every web platform, proprietary software and open source – including Kentico, DNN, Rails, Dot Net Nuke and WordPress. His technical wizardry knows no boundaries and he is proficent across almost every platform available. His obsession with constantly updating his skills, gives Satellite 13 it's competitve edge in the music and technology space. In his spare time Henry reads about technology, programming and website development for pleasure like most normal people read trashy magazines.



Alex CrowleyGlobal Brand Manager (Head Office Australia)

Alex helped create the Satellite 13 brand from the ground up with founder and CEO, Adrian Lloyd in the summer of 2014. Now he manages quality control on all Satellite 13 brand rollouts to our global teams. Alex is a highly experienced graphic designer and illustrator hailing from Australia. his work is currently spread across projects in the advertising, print, music and video games industry.

He’s works within a variety of roles, many of them at the same time, which have helped him develope a varied selection of incredible design and interpretation skills that he brings to Satellite 13 Entertainment Group and its clients.  An accomplished artist, Alex is capable of bringing a real sense excitement to every project he undertakes.